Shared transport, run smarter, in the UK and the UAE.

On-demand transport, booked by app and routed in real time, for places where fixed routes are too infrequent or too empty. WeMove brings the platform, the service design and the drivers. A combination now under way adds an established operator and its fleet, which turns it into a different and larger business. I led strategy from the start of 2025 to the middle of 2026.

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MY ROLE

VP Strategy, start of 2025 to mid 2026.